The Importance of Independent Player Reviews of Online Casinos

Independant player reviews

CasinoTestReports.com reviews and recommends online casinos based on a thorough testing of the experiences that they offer from start to finish. We also offer independent player ratings and reviews of a number of online casinos, in order to bring you first-hand experience and advice from players across the globe in order to assist you in making the best possible decision as to where to play online.

Practices such as these have been acknowledged by consulting company to the gambling industry, Robinson & Associates who recently released a report wherein they found that positive online reviews played an important role in players' selection processes of online casinos.


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The report entitled "5 Tested Reasons Why Reputation is More Valuable than Marketing" is an interesting read and reveals that the vast majority of online casino players seriously consider the opinions of other players when selecting an online casino. It also showed that a casino's advertising and marketing efforts were less effective in attracting players than peer reviews were.

These findings have in some cases been an eye opener for many online casinos who believed that players could be generated solely from their advertising campaigns. Even those casinos that realised that player reviews were important to customer building had underestimated the extent to which potential clients were influenced by independent player reviews.

While many players are concerned that casinos may pay for positive reviews, Google does have measures to balance feedback, making this practice futile. According to Robinson & Associates Chief executive officer Martin R. Baird, the purchasing of multiple positive reviews is detected by Google's search bots and disregarded due to the fact that Google discounts reviews when they occur in unusually high numbers simultaneously. By way of example, if an online casino has consistently received an average of 2 positive reviews in a month and suddenly spikes to 5 or more a month, the search engines will discount all of them on the account of their being too many. So while one or two may slip through the cracks, as a whole this is not a concern and more so if you are using independent third party sites like CasinoTestReports as your guide.


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Also when reading a review as a player, you should not however immediately be put off by a negative review of a casino, but rather take a deeper look into the matter by examining multiple reviews and also take into account the manner in which the online casino itself addresses such criticisms. If a casino in question is communicating with players on forums or independent websites and attempting to resolve any issues they are having, it is actually a good sign because they are taking responsibility for the less than perfect issues and working on them.

If however, you find that a specific casino receives the same types of complaints across a number of media review sites like CasinoTestReports, player forums and social media platforms and doesn't seem to be taking any action to rectify the situation, then you should probably avoid playing there because at the very least, the casino does not care about the satisfaction of its players.

From all the above, it is evident that online casinos need to keep in mind that player opinions count and can either enhance or hurt their reputations. Players, on the other hand, need to be mindful that their opinions and posts matter and that reading independent player reviews and writing those of their own, like in our player reviews section, is not only important but beneficial to others experiences.


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